EARA
Media Training workshop series
The EARA Media Training workshop series offers specialised training to meet the different communication needs of the biomedical research community.
Why should I attend? Whether you are a researcher, a veterinarian, a welfare officer, or a communications professional, our customised training formats are designed to empower you to effectively convey the complexities and necessities of animal research.
Why media training? In a time when transparency and public engagement are paramount, effective communication on the role and importance of animal research at your institution is crucial.
EARA's Media Training series aims to:
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Build confidence: equipping you with the skills and resources to discuss your research with confidence to a diverse range of non-technical audiences.
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Craft effective messages: helping you develop compelling narratives of scientific achievements that resonate with the public, media, and policymakers.
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Navigate local and global challenges: provide strategies to engage in constructive dialogue, such as crisis situations, or when facing political or activist group scrutiny.
Join us and shape the conversation on animal research!
Workshop formats
Media training toolkit
Why? Equips participants with the essential skills needed to engage openly and effectively about animal research with a broad range of audiences, with clear key messages and arguments to overcome communication barriers.
Who? Senior and junior biomedical researchers, animal welfare and communications staff.
Basic research
Why? Address the challenges in discussing fundamental research, which uses animals, where
there are no immediate translational objectives into treatments and communicate the value
and contributions of basic research to our understanding of human health.
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Who? All researchers and communications staff involved in basic animal-based science
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Non-human primates (NHP) research
Why? Address and navigate the complex public debate around research with monkeys and develop communication strategies to communicate its main purposes to the public.
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Who? All researchers, welfare, and communications staff involved in NHP research.
Non-technical summaries (NTS) writing
Why? Improve your skills in writing NTS, to make them effective communication tools that reflect the proposed research with clear and concise language, while enhancing public understanding beyond what is mandatory.
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Who? Biomedical researchers, communicators and Animal Welfare Body members.
Animal research for science communicators
Why? Train science communicators, with or without a science background, to accurately represent, understand and help convey to the public the role of animal research in health and medical scientific progress.
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Who? Communicators from public and private research sectors.