The EARA Communications Handbook, a step-by-step guide to developing a long-term communications strategy to raise awareness on animal research has just been published.
The Handbook (in English only, €375) is free to all EARA member organisations and is designed as a handy guide for research and communications professionals on how to develop and implement a communications strategy on animal research.
The access an encrypted electronic copy of the Handbook please contact your institution’s EARA representative and request the password.
In addition, the Handbook offers practical communications advice on how to handle those crisis situations that may occur and web links to examples of good practice within the biomedical sector. There is also advice on other internal and external communication actions institutions can take to encourage a more balanced public debate on the issue of animal research.
EARA Executive Director, Kirk Leech, said: “EARA encourages its member organisations across Europe to implement the recommendations outlined in this manual and to engage with us for further support or advice.
I am confident that these guidelines will be a very useful template for institutions across Europe.”
We would be happy to work closely with your institution to help you implement any steps needed to create a robust and sustainable communications strategy. Please let us know if you would like to set up a meeting, with EARA and your key decision makers, where we can discuss a plan of action.