A guide on how to develop and implement a communications strategy on the use of animals in research has been published by the European Animal Research Association (EARA).
A free hard copy of the EARA Communications Handbook (in English only, cover price €375), along with an encrypted electronic version has been distributed exclusively to EARA member organisations.
The Handbook is intended to be shared with in-house research and communications professionals and includes a step-by-step guide to developing a long-term communications strategy and other advice on actions you can take to encourage a more balanced public debate on the issue of animal research.
There is also practical communications advice on how to handle those crisis situations that may occur.
EARA Communications Manager, Bob Tolliday, said: “We encourage all EARA institutions across Europe to implement the recommendations outlined in this manual and to engage with EARA for further support or advice.”
Organisations that are not EARA members can purchase the Handbook or arrange to discuss communications further by contacting Kirk Leech.